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Isabela Afonso Portas

Mid-level Researcher at Reglab

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Journalist, communicator, and researcher with a focus on studies in communication, education, and consumption. Holds a degree in Journalism and a Master’s in Communication and Consumer Practices from the Higher School of Advertising and Marketing (ESPM-SP).

Currently a PhD candidate in Communication and Consumer Practices at ESPM-SP, where she conducts research in media education, focusing on youth, citizenship, and media consumption practices in digital environments. She is also a member of the Maria Aparecida Baccega Chair, contributing to research and initiatives aimed at teacher education in basic education.

She has an academic record at the intersection of communication and education and is a member of the Euro-American Interuniversity Research Network on Media Literacy for Citizenship (ALFAMED). Her career bridges academic research and professional experience in internal and institutional communication, advertising, and digital marketing.

Graduation

Bachelor’s degree in Journalism from ESPM-SP.
Master’s degree in Communication and Consumer Practices from ESPM-SP.
PhD candidate in Communication and Consumer Practices at ESPM-SP.

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