Baptista Luz

Cintia Schlaen

Head

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Professional with over 20 years of experience working in communication agencies, consultancies, software houses and startups.

With an analytical and creative vision, he builds communication strategies aligned with the company’s strategic planning. The process encompasses brand, persona, ecosystem, stakeholder analysis, operational plan and definition of KPIs.

Experience in CRM, inbound, outbound, branded content, performance campaigns in general, building key visuals, PR, events, among others.

Use all the knowledge acquired throughout your career to create growth marketing strategies.

Focus on transmitting optimism to the team, constant improvement in the process, creative and analytical thinking.

BID winner, responsible for launching Open Finance Brasil, planning campaigns with ROAS above 3, building high-performance teams.

Graduation

Graduated in Business Administration with Specialization in Marketing from ESPM

MBA in web project management PMI methodology

Product Owner

Scrum Master

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Travel, spirituality, pets, philosophy, psychology and creativity

Baptista Luz

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Baptista Luz