Baptista Luz

Maria Cláudia Domingues

Head de Comunicação e Estratégia Digital

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I am Maria Cláudia Domingues and I have over 20 years of experience in Internal Communication, Corporate Communication, and Event Management, having worked with companies such as Grupo SBF, Citibank Brazil, Unimed, and Walmart Brazil. Throughout my career, I have been driven by the purpose of connecting people, strengthening organizational cultures, and contributing to more collaborative and inspiring work environments. I develop communication strategies that bring employees, partners, and clients closer to the company’s culture and objectives, always focusing on clarity, consistency, and experience. I also have extensive experience in team management, leading events in different formats, and heading projects related to digital transformation, diversity, and inclusion. I believe in the power of communication to transform relationships, create meaning, and drive sustainable results.

Language: Advanced English and intermediate Spanish.

Differential: I believe my key differentiator is combining strategic vision with human sensitivity.

Graduation

Bacharel em Propaganda e Marketing at UNIP
Pós-Graduada em Administração at FGV

Also like to talk about

I enjoy talking about diversity and inclusion, sustainability, communication, motherhood, social justice, and more.

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