{"id":5367,"date":"2025-07-10T16:49:56","date_gmt":"2025-07-10T19:49:56","guid":{"rendered":"https:\/\/baptistaluz.com.br\/privacyhub\/?page_id=5367"},"modified":"2025-08-14T17:46:24","modified_gmt":"2025-08-14T20:46:24","slug":"marketing-publicidade","status":"publish","type":"page","link":"https:\/\/baptistaluz.com.br\/privacyhub\/legislacoes\/servicos\/marketing-publicidade\/","title":{"rendered":"Marketing e Publicidade"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5367\" class=\"elementor elementor-5367\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb3fe7a e-flex e-con-boxed e-con e-parent\" data-id=\"fb3fe7a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-813d94a e-con-full e-flex e-con e-child\" data-id=\"813d94a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5785df0 elementor-widget elementor-widget-heading\" data-id=\"5785df0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/baptistaluz.com.br\/privacyhub\/legislacoes\/\">Mapeamento de legisla\u00e7\u00f5es \/<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65624dc elementor-widget elementor-widget-heading\" data-id=\"65624dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/baptistaluz.com.br\/privacyhub\/legislacoes\/servicos\/\">Servi\u00e7os<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91102f8 elementor-widget elementor-widget-heading\" data-id=\"91102f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\/ Marketing e Publicidade<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d5b473 elementor-widget elementor-widget-heading\" data-id=\"0d5b473\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing e Publicidade<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d7ca05 elementor-widget elementor-widget-text-editor\" data-id=\"4d7ca05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ag\u00eancias e plataformas de m\u00eddia program\u00e1tica que planejam, executam e mensuram campanhas de comunica\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d1869 elementor-widget elementor-widget-text-editor\" data-id=\"b9d1869\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Minist\u00e9rio da Fazenda<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34345fa elementor-widget elementor-widget-text-editor\" data-id=\"34345fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Portaria n\u00ba 41, de 19 de fevereiro de 2008<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-145b4f7 elementor-widget elementor-widget-n-accordion\" data-id=\"145b4f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2130\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2130\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <p style=\"font-size: 16px\">Distribui\u00e7\u00e3o gratuita de pr\u00eamios a t\u00edtulo de propaganda, quando efetuada mediante sorteio, vale-brinde, concurso ou modalidade assemelhada<\/p> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"huge huge-arrow-up-01-round\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"huge huge-arrow-down-01-round\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2130\" class=\"elementor-element elementor-element-4222c31 e-con-full e-flex e-con e-child\" data-id=\"4222c31\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2130\" class=\"elementor-element elementor-element-01a49ed e-flex e-con-boxed e-con e-child\" data-id=\"01a49ed\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d93fe15 elementor-widget elementor-widget-text-editor\" data-id=\"d93fe15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Art. 11<\/strong><\/p><p>Autoriza a forma\u00e7\u00e3o de cadastro e\/ou banco de dados com as informa\u00e7\u00f5es coletadas em promo\u00e7\u00f5es comerciais, sendo expressamente vedada a comercializa\u00e7\u00e3o ou a cess\u00e3o, ainda que a t\u00edtulo gratuito, desses dados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1f661f elementor-widget elementor-widget-button\" data-id=\"c1f661f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.gov.br\/fazenda\/pt-br\/acesso-a-informacao\/institucional\/legislacao\/portarias-ministeriais\/2008\/portaria41\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Acesse a Portaria completa<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aba536 elementor-widget elementor-widget-text-editor\" data-id=\"4aba536\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Lei Federal<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b387a96 elementor-widget elementor-widget-text-editor\" data-id=\"b387a96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Lei n\u00ba 14.790, de 29 de dezembro de 2023<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e27b79e elementor-widget elementor-widget-n-accordion\" data-id=\"e27b79e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2370\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2370\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> <p style=\"font-size: 16px\">Responsabilidade de definir os limites \u00e0 exig\u00eancia e ao tratamento de dados pessoais e dados pessoais sens\u00edveis dos apostadores<\/p> <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"huge huge-arrow-up-01-round\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"huge huge-arrow-down-01-round\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2370\" class=\"elementor-element elementor-element-8dc6b55 e-con-full e-flex e-con e-child\" data-id=\"8dc6b55\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2370\" class=\"elementor-element elementor-element-8821d5c e-flex e-con-boxed e-con e-child\" data-id=\"8821d5c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36088e6 elementor-widget elementor-widget-text-editor\" data-id=\"36088e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Art. 27, \u00a7 2\u00ba<\/strong><\/p><p>Atribui ao Minist\u00e9rio da Fazenda responsabilidade de definir os limites \u00e0 exig\u00eancia e ao tratamento de dados pessoais e dados pessoais sens\u00edveis dos apostadores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2371\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2371\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Ado\u00e7\u00e3o de procedimentos de verifica\u00e7\u00e3o de identidade <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"huge huge-arrow-up-01-round\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"huge huge-arrow-down-01-round\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2371\" class=\"elementor-element elementor-element-dda9103 e-flex e-con-boxed e-con e-child\" data-id=\"dda9103\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ffc2341 elementor-widget elementor-widget-text-editor\" data-id=\"ffc2341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Art. 32<\/strong><\/p><p>Explica que o agente operador de apostas dever\u00e1 adotar procedimentos de identifica\u00e7\u00e3o que permitam verificar a validade da identidade dos apostadores, exigida a utiliza\u00e7\u00e3o da tecnologia de identifica\u00e7\u00e3o e reconhecimento facial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2372\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2372\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Pagamento dos pr\u00eamios <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"huge huge-arrow-up-01-round\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"huge huge-arrow-down-01-round\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2372\" class=\"elementor-element elementor-element-f35020e e-flex e-con-boxed e-con e-child\" data-id=\"f35020e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2863b4b elementor-widget elementor-widget-text-editor\" data-id=\"2863b4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Art. 30, \u00a7 2\u00ba<\/strong><\/p><p>O pagamento dos pr\u00eamios dever\u00e1 ser efetuado exclusivamente por meio de transfer\u00eancias, de cr\u00e9ditos ou de remessas de valores em favor de contas banc\u00e1rias ou de pagamento de titularidade dos respectivos apostadores. A indica\u00e7\u00e3o da conta banc\u00e1ria ou de pagamento dever\u00e1 ser feita por ocasi\u00e3o do cadastro do apostador no agente operador de apostas ou no momento da efetiva\u00e7\u00e3o da aposta f\u00edsica ou on-line.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c87542 elementor-widget elementor-widget-button\" data-id=\"3c87542\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.planalto.gov.br\/ccivil_03\/_ato2023-2026\/2023\/lei\/l14790.htm\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Acesse a Lei completa<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-496917b elementor-widget elementor-widget-text-editor\" data-id=\"496917b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>CONAR<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82a5dca elementor-widget elementor-widget-text-editor\" data-id=\"82a5dca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>C\u00f3digo Brasileiro de Autorregulamenta\u00e7\u00e3o Publicit\u00e1ria &#8211; Anexo X<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-724c5c1 elementor-widget elementor-widget-n-accordion\" data-id=\"724c5c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1190\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1190\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Prote\u00e7\u00e3o de crian\u00e7as e adolescentes em rela\u00e7\u00e3o a apostas <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"huge huge-arrow-up-01-round\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"huge huge-arrow-down-01-round\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1190\" class=\"elementor-element elementor-element-0c92835 e-con-full e-flex e-con e-child\" data-id=\"0c92835\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1190\" class=\"elementor-element elementor-element-ed231d2 e-flex e-con-boxed e-con e-child\" data-id=\"ed231d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99853cf elementor-widget elementor-widget-text-editor\" data-id=\"99853cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>item 4. f<\/strong><\/p><p>Estabelece que os anunciantes dever\u00e3o adotar todas as ferramentas dispon\u00edveis para garantir a limita\u00e7\u00e3o de acesso por crian\u00e7as e adolescentes, tais como listas de bloqueio e segmenta\u00e7\u00e3o et\u00e1ria de audi\u00eancia (age gating).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1b6d1d elementor-widget elementor-widget-button\" data-id=\"a1b6d1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/www.conar.org.br\/pdf\/CONAR-ANEXO-X-PUBLICIDADE-APOSTAS-dezembro-2023.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Acesse a Lei completa<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mapeamento de legisla\u00e7\u00f5es \/ Servi\u00e7os \/ Marketing e Publicidade Marketing e Publicidade Ag\u00eancias e plataformas de m\u00eddia program\u00e1tica que planejam, executam e mensuram campanhas de comunica\u00e7\u00e3o. Minist\u00e9rio da Fazenda Portaria n\u00ba 41, de 19 de fevereiro de 2008 Distribui\u00e7\u00e3o gratuita de pr\u00eamios a t\u00edtulo de propaganda, quando efetuada mediante sorteio, vale-brinde, concurso ou modalidade assemelhada [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":2972,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-5367","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing e Publicidade - PrivacyHub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/baptistaluz.com.br\/privacyhub\/legislacoes\/servicos\/marketing-publicidade\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing e Publicidade - PrivacyHub\" \/>\n<meta property=\"og:description\" content=\"Mapeamento de legisla\u00e7\u00f5es \/ Servi\u00e7os \/ Marketing e Publicidade Marketing e Publicidade Ag\u00eancias e plataformas de m\u00eddia program\u00e1tica que planejam, executam e mensuram campanhas de comunica\u00e7\u00e3o. Minist\u00e9rio da Fazenda Portaria n\u00ba 41, de 19 de fevereiro de 2008 Distribui\u00e7\u00e3o gratuita de pr\u00eamios a t\u00edtulo de propaganda, quando efetuada mediante sorteio, vale-brinde, concurso ou modalidade assemelhada [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/baptistaluz.com.br\/privacyhub\/legislacoes\/servicos\/marketing-publicidade\/\" \/>\n<meta property=\"og:site_name\" content=\"PrivacyHub\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-14T20:46:24+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/baptistaluz.com.br\/privacyhub\/legislacoes\/servicos\/marketing-publicidade\/\",\"url\":\"https:\/\/baptistaluz.com.br\/privacyhub\/legislacoes\/servicos\/marketing-publicidade\/\",\"name\":\"Marketing e Publicidade - PrivacyHub\",\"isPartOf\":{\"@id\":\"https:\/\/baptistaluz.com.br\/privacyhub\/#website\"},\"datePublished\":\"2025-07-10T19:49:56+00:00\",\"dateModified\":\"2025-08-14T20:46:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/baptistaluz.com.br\/privacyhub\/legislacoes\/servicos\/marketing-publicidade\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/baptistaluz.com.br\/privacyhub\/legislacoes\/servicos\/marketing-publicidade\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/baptistaluz.com.br\/privacyhub\/legislacoes\/servicos\/marketing-publicidade\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/baptistaluz.com.br\/privacyhub\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mapeamento de Legisla\u00e7\u00f5es\",\"item\":\"https:\/\/baptistaluz.com.br\/privacyhub\/legislacoes\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Servi\u00e7os\",\"item\":\"https:\/\/baptistaluz.com.br\/privacyhub\/legislacoes\/servicos\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Marketing e Publicidade\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/baptistaluz.com.br\/privacyhub\/#website\",\"url\":\"https:\/\/baptistaluz.com.br\/privacyhub\/\",\"name\":\"PrivacyHub\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/baptistaluz.com.br\/privacyhub\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing e Publicidade - PrivacyHub","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/baptistaluz.com.br\/privacyhub\/legislacoes\/servicos\/marketing-publicidade\/","og_locale":"pt_BR","og_type":"article","og_title":"Marketing e Publicidade - PrivacyHub","og_description":"Mapeamento de legisla\u00e7\u00f5es \/ Servi\u00e7os \/ Marketing e Publicidade Marketing e Publicidade Ag\u00eancias e plataformas de m\u00eddia program\u00e1tica que planejam, executam e mensuram campanhas de comunica\u00e7\u00e3o. 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