Baptista Luz

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Senior attorney specializing in Intellectual Property, Entertainment Law, Media, and Fashion, with more than 10 years of experience in managing intangible asset portfolios and structuring promotional initiatives. As Head of the Trademarks practice at b/luz, he advises companies across various sectors (including gaming, fashion, retail, consumer goods, agribusiness, and technology) on the strategic management of intellectual property portfolios in Brazil and abroad, working closely with international partners to support clients’ global expansion. He also has strong expertise in designing promotional initiatives (sweepstakes, contests, instant-win campaigns, and loyalty programs) and obtaining the required authorizations before regulatory agencies.

Graduation

/ Holds a Law degree from Centro Universitário FMU | FIAM-FAAM.
/ Specialist in Intellectual Property, Entertainment Law, Media, and Fashion from ESA/OAB-SP.
/ Certified by WIPO/INPI for completing the Advanced Course on Trademarks, Patents, Industrial Designs, and Geographical Indications.

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    Baptista Luz