Baptista Luz

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Attorney specialized in Corporate and Contract Law, with a focus on structuring and developing sales channels for retail and technology companies.
Over the past years, Fernanda has supported companies of all sizes in restructuring or expanding their sales networks, particularly through franchise systems. Her experience stands out in operations involving the creation of new channels, termination of existing ones, transitions in franchise network control, and updates or modifications to franchise systems. Fernanda holds a specialization in Corporate Law and earned her Master’s degree in Business and Corporate Law, during which she conducted in-depth research on franchising relationships. She is the author of technical publications and academic articles on contracts in general.
Currently, she serves as the Head of the Commercial Contracts and Franchising practice at b/luz in Porto Alegre.

Graduation

/ Graduated in Law from Pontifical Catholic University of Rio Grande do Sul (PUCRS)
/ Specialized in Business Law from Pontifical Catholic University of Rio Grande do Sul (PUCRS)
/ Holds a Master’s degree in Business and Corporate Law from the Universidade do Vale do Rio dos Sinos (Unisinos).

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    Baptista Luz