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Andressa Bizutti Andrade

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Master of Laws (LL.M.) from Harvard Law School, where she also teaches in the CopyrightX course, Andressa holds a second master’s degree from the Department of Commercial Law at the University of São Paulo (USP), with a focus on the regulation of new technologies and their impact on content production. She also teaches Corporate Law at IBMEC. A board member of CONAR and a USP law graduate, Andressa has been conducting academic research since 2015 on the regulation of the video-on-demand sector, audiovisual services, and OTT platforms. In her legal practice, she combines academic expertise and practical experience in advertising, media, and technology regulation since 2017. Andressa has also been a lecturer in the “Digital Influencers: Strategies and Best Practices” course offered by the Interactive Advertising Bureau (IAB) since 2018. She previously served as Vice President of IAB’s Legal Affairs Committee.

Differentials

Strategies that reduce risk and increase efficiency

Knowledge of global regulations on artificial intelligence, media, advertising, and platforms

Extensive experience in advisory and contractual matters

Languages

Portuguese and English

Recognitions and Publications

Rising Star pelo Legal 500 – 2024

O marketing de influência na comunicação publicitária e suas implicações jurídicas. Revista Internet & Sociedade, v. 1, p. 31-53, 2020.

ERBOLATO, H. M. E. ; ANDRADE, A. B. . Host Country BRAZIL. Tax Management International Forum, v. 36, p. 15, 2015.

RAMOS, P. H. ; ANDRADE, A. B. ; VALENTE, L. G. V. . Contratos de influenciadores digitais: aspectos teóricos e práticos. Influenciadores Digitais e Seus Desafios Jurídicos. 1ed.São Paulo: Revista dos Tribunais, 2023, v. 1, p. 99-114.

RAMOS, P. H. S. ; ANDRADE, A. B. . Da teoria à prática: A fiscalização e aplicação da neutralidade da rede no Brasil. In: Jhessica Reia; Pedro Augusto P. Francisco; Marina Barros; Eduardo Magrani. (Org.). Horizonte presente: tecnologia e sociedade em debate. 1ed.: , 2019, v. , p. 1-586.

Graduation

Doctoral Candidate at the Department of Commercial Law, University of São Paulo (USP) – 2025 (expected)

Master of Laws (LL.M.) from Harvard Law School – 2022

Master’s Degree from the Department of Commercial Law, University of São Paulo (USP) – 2021

Bachelor of Laws (LL.B.) from the University of São Paulo (USP) – 2016

Field of expertise

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