Media and Advertising
We are a national reference in the advertising industry. We have vast experience working with advertisers, advertising agencies and vehicles, and we have a remarkable consulting performance in such industry, especially in drafting contracts, studying the feasibility of advertising-related activities, partnership agreements and joint ventures, as well as providing specialized consulting services for medium-sized and large advertising agencies.
In addition, we are connoisseurs of the market’s specific rules, and we act in proceedings before the National Advertising Self-Regulation Council (CONAR) and CENP, assisting our clients in the compliance of the self-regulatory rules, the approval and the conduction of authorized commercial promotions (REPCO/CAIXA, SEAE, SUSEP) and in advertising biddings.
Since 2015, we have been working in association with, and supporting the Interactive Advertising Bureau – Brazil, the most important Brazilian advertising association. Through this and other partnerships, we also provide legal consulting services to Ad Networks, Ad Exchanges, Demand-Side & Server-Side Platforms, Trading Desks, Data Management
Platforms and other innovative technologies in the industry, including drafting legal opinions for large internet companies and multinational trade and financial transaction companies interested in engaging online advertisements in Brazil.
