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Artificial intelligence
The b/luz team has expertise in assisting clients in navigating the legal and ethical complexities associated with artificial intelligence (AI) and its subfields, such as machine learning (ML). We offer a wide range of services to help our clients implement this technology in their products or services, targeting users, partners, and consumers. Below are some of the services we provide:
Compliance and Adequacy Process: we assist in mapping the processes and use cases involving AI, seeking to identify improvement points and compliance with applicable legal obligations related to AI, including, without limitation, issues involving personal data protection, consumer protection, intellectual property, and civil liability. In addition to mapping and developing an adequacy report, the adequacy process involves developing all necessary internal and external policies;
Governance Program: we participate in the structuring and implementing of AI governance programs, developing and implementing legal policies, guidelines, and controls, seeking to ensure the proper use of technology. We also provide guidance and advice on ethical issues related to the development and implementation of AI systems, including concerns such as algorithmic bias, discrimination, and transparency;
Technology Transactions: we support the review and development of agreements related to AI projects, including AI licensing and development agreements, data processing agreements, service provision contracts, and confidentiality agreements;
Intellectual Property: we assist in the patent registration for AI innovations and advise on copyrights, trademarks, and trade secrets. We also assist in negotiating licensing agreements for the use of AI technology;
News Product Analysis: we assess, from conception, the legal and regulatory compliance of AI projects, identifying applicable legal requirements such as personal data protection, privacy, consumers’ right, and cybersecurity;
Strategic Counseling: besides the specific services mentioned, we provide strategic legal advice to assist our clients in using AI in their business. Our expertise helps to identify opportunities, mitigate risks, and develop strategies to maximize the use of AI legally and ethically;
AI Due Diligence: we conduct due diligence to assess AI-related issues in business transactions such as mergers, acquisitions, investments, and strategic partnerships. This ensures that our clients are aware of the legal and ethical aspects involved in using AI technologies;
Training: we provide training for employees on legal and ethical issues related to AI, promoting awareness and compliance within the organization;
Algorithm Auditing: we conduct audits to review the training steps, datasets used, and results of AI algorithms, assessing their compliance with applicable laws and regulations;
Legislative and Regulatory Monitoring: through regular updates and specialized knowledge in the client’s field of operation, we inform our clients about the latest regulatory and business developments involving AI in Brazil and worldwide;
Litigation and Dispute Resolution: we are prepared to represent our client’s interests in legal disputes related to AI, including litigation arising from intellectual property infringements, security incidents, or data misuse.
