Media, Communication, and Entertainment
B/Luz is a national reference in the Brazilian advertising industry. With large experience with advertisers, advertising agencies and vehicles, we have a leading performance in providing legal advice for the advertising industry, especially drawing-up agreements, providing legal advice on the legal aspects of the advertisments, partnertships and joint-venture agreements, and ongoing consulting services for medium-sized and large advertising agencies.
Also, we have full domain of the market’s specific rules, and we have participated in administrative proceedings filed before the CONAR and CENP to help our clients comply with the self-regulatory rules, approve and conduct authorized commercial promotions (REPCO/CAIXA, SEAE, SUSEP), as well as participate of biddings for advertising services.
Since our firm was established, our history has been directly linked to the creation of some of the most important advertising technology companies in Brazil. Also, we helped many foreign companies to set up their operations in Brazil and provided our legal advice from a corporate, tax, labor, and contractual perspective.
Since 2015, we have been partnering and supporting the Interactive Advertising Bureau – Brazil, the most important online advertising association in Brazil. Through this collaboration, among others, we provide legal advice to Ad Networks, Ad Exchanges, Demand-Side & Server-Side Platforms, Trading Desks, Data Management Platforms and other innovative technologies in this segment, including to large internet companies and multinational retailers, and companies that provide financial services and wish to advertise in online advertising companies in Brazil.
